THE TRUTH ABOUT
WHAT YOU BUY
SHOULD NEVER
BE HIDDEN.
$ SHIELD OF TRUTH was born from a simple belief: every consumer deserves to know exactly what they are buying — where it comes from, whether it is safe, and whether the claims on the label are real. We built an AI-powered platform that turns that belief into action.
Billions of products are sold every day. Many carry false claims. Some are outright dangerous. Counterfeit goods generate over $500 billion annually — and the people who suffer most are ordinary consumers who trusted a label.
We refuse to accept a world where corporations can hide behind opaque supply chains, misleading certifications and legal complexity. We believe that technology — specifically AI — can shift the balance of power back to the people.
SHIELD OF TRUTH is not just a product scanner. It is a consumer protection system: from the moment you point your camera at a product, to the moment a regulator receives a legally structured complaint with AI-verified evidence.
We are building the infrastructure of product truth. One scan at a time.
WHAT WE STAND FOR
Six principles that guide every decision we make — from the algorithms we train to the pixels we place on screen.
RADICAL_TRANSPARENCY
Every product has a hidden story — ingredients, origins, labor conditions, environmental cost. We believe consumers deserve to see it all, unfiltered.
CONSUMER_PROTECTION
We stand between corporations and the people they serve. Our AI detects counterfeits, unsafe products and misleading claims before they cause harm.
ACCESSIBLE_JUSTICE
Filing a complaint should not require a law degree. We generate legally structured documents from scan data so anyone can hold companies accountable.
AI_FOR_GOOD
Artificial intelligence should serve people, not profit. Our models analyze packaging, supply chains and chemical data to protect health and rights.
GLOBAL_ACCOUNTABILITY
Supply chains cross borders — so does our platform. We trace products from raw material to retail shelf, exposing every weak link along the way.
HUMAN_FIRST_DESIGN
Technology is only powerful when people can use it. Every screen, every interaction is designed for clarity, speed and emotional confidence.
OUR JOURNEY
From a frustrated idea to a live platform protecting consumers worldwide.
THE_IDEA
A team of consumer rights advocates, AI engineers and designers came together with a shared frustration: why is it so hard to know what you're buying?
PROTOTYPE
First working prototype: smartphone scan, AI analysis, impact scoring and automated complaint generation — all in one platform.
SHIELD_GOES_LIVE
Public launch of SHIELD OF TRUTH with full supply chain tracing, justice center and real-time dashboard for consumer protection organizations.
GLOBAL_SCALE
Expanding to cover every product category, every jurisdiction. Partnering with regulators, NGOs and consumer groups worldwide.
PEOPLE BEHIND THE SHIELD
A cross-disciplinary team united by one goal: making product truth accessible to everyone.
Alex Kowalski
Founder & CEO
Maria Lopez
Head of AI
David Richter
Lead Engineer
Sofia Nakamura
Design Director
James Bennett
Legal & Justice
Lena Weber
Supply Chain Lead
READY TO UNCOVER THE TRUTH?
Start by scanning any product. Our AI will do the rest — from authenticity verification to legal complaint generation.